Below is a summary of the latest happenings in the world of search, as reported by various sources.
From Search Engine Land:
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Google Assistant Expansion
Feb 27, 2017 by Greg Sterling
The virtual assistant feature will soon be available on smartphones running Android 6.0 and 7.0. -
Boosting Business Visibility on Google Maps
Feb 27, 2017 by Wesley Young
Wesley Young explores how different new businesses can improve their online presence and consistently perform better in Google Maps search results. -
Bing UK Integrates NHS Data
Feb 27, 2017 by Amy Gesenhues
Individuals searching for nearby GPs and hospitals on Bing UK will see information sourced from the national healthcare system. -
Google My Business Support via Twitter
Feb 27, 2017 by Greg Gifford
While phone support may no longer be available, Google My Business users can still receive effective assistance through social media. -
Google Local Finder Tests Horizontal Scroll
Feb 27, 2017 by Barry Schwartz
Google is testing swipe gestures in the Maps local finder search results. -
Ida Lewis Doodle Celebrates ‘America’s Bravest Woman’
Feb 25, 2017 by Amy Gesenhues
In honor of Ida Lewis, Rhode Island’s famed lighthouse keeper known for saving lives, Google created a doodle to mark her 175th birthday. - [Reminder] Upcoming Martech Stack Webinar
Feb 27, 2017 by Digital Marketing Depot
Building an effective martech stack involves strategy, efficiency, integration, and resources. Join experts Matt Heinz and Linda West as they guide marketers through these challenges.
Recent Headlines From MarTech:
- [Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
- Building emotional connections in a digital world
- Effective account-based marketing (ABM) strategy tips for B2B marketing
- Social media practices for business growth
- Importance of customer feedback with practical tips
- Urban Airship offers single-tap loyalty rewards with Apple Pay
- Oracle app visibility enhanced by Swrve’s new integration
- Utilizing underused Google Analytics features
- Rights of virtual assistants and AI robots in free speech
Search News From Around The Web:
Local & Maps
- Checker tool for local search results
Link Building
- Inspiration for non-profit campaigns
- Discussion on the effectiveness of web directories on rankings
Searching
- AMP results and mobile carousel preferences
SEO
- Experts’ voice search and "Near Me" predictions
- Impact of off-topic comments on SEO
- Google Panda’s consideration of site quality
- Image optimization for Google SEO
- Guidance on hreflang tags for global outreach
